We can often I, of often identify opportunities and threats so there's a lot of correlation between a SWOT analysis and performing ratios. So, we're gonna be getting the same kind of information, and to see or be able to compare these different business without regard necessarily to their size. And in the worse case of scenarios when you have outdated or obsolete inventory it can be almost impossible to turn into cash.

So, asset turn over ratios often times express the ration in the terms of days. Also known as EBIT, and we're gonna divide that by our capital employed which is assets minus current liabilities. Again, it's not a cook, cookie cutter format every business is different and depending on your particular environment, the interest w, rates in your country, region, whatever, that might change.

An ROE is gonna show me which company is the better performer, right? But then I like to do the DuPont Pyramid and go into it and see what is driving up the ROE on a company and what might be bringing it down. So it's just a great way to get into the analytics of a company, or a set of companies and get some more information quick and dirty, but very relevant information that we can use, that's the DuPont Pyramid.

Earnings per share is simply taking the net income of a business, we're gonna subtract the dividends paid to preferred stock, cuz those are obligatory, they're, they're dealt with as debt. So, the net income minus dividends on preferred stock, and divide that by the average outstanding shares. The price-earnings ratio basically tells us how much the market is willing to pay for each dollar of profit in that company.