Benefits not Features

It’s a cliche to say this you’ve heard it a thousand times and yet people still don’t do it.

When you’re giving a technology presentation you have to describe in vivid detail to people the benefits they receive in the technology.

You can’t simply describe the features you can’t describe the engineering because if people really cared about that they would have become a professional engineer.

They would have created the product.

Most people don’t care about the process.

Most people do you really care about how every single thing in your car works or you want to be able to drive from your home to your office to the grocery store.

Most people want to be able to just get in the car turn it on drive to the car with the car to the grocery store and to the office.

It’s the exact same thing with your technology whether it’s a new computer or a laptop cell phone whatever your technology is.

Realize that people outside of your company people who are not full time engineers in the exact same field probably don’t care about every aspect of the engineering and the science behind it.

They care about the benefits to their life.

So if the benefits are I no longer have to limit myself to 10 songs that I can listen to or the benefits are I no longer have to wait in line at a pay phone and talk a dirt dirty germy pay phone.

I can understand that anyone can understand that.

So listen to all the bent all the features understand the engineering be ready to answer questions on it but your presentation had really better convey the primary benefits of your technology otherwise no one is going to care about all the other numbers facts and the science behind it.