Investment Pitch Passion

What’s that extra something you really need to put you over the top in your presentation.

It’s passion.

You have to show passion and you have to give investors a legitimate honest real reason for why you’re passionate about this business because it can’t just be about making money.

It’s too easy to get a job on Wall Street or just bill hours in a law firm.

If you just want to make money so it’s not plausible for you to be doing all this work for this venture just to make money.

You kind of show why you care about this because there’s lots of ups and downs in any new business.

They’re going to be days where you’re frustrated you’re not making money.

You’ve got bills to pay.

Somebody quit.

Somebody does not fulfill a promise to you if you don’t have real passion for this business.

It’s going to be easy to quit.

And if you’re smart and talented and well educated there’s going to be plenty of job opportunities for you.

So investors want to know they need to know they had to know that you’re really committed to this you’re not just doing this.

It’s kind of interesting.

But you know what I kind of went in for an interview at Goldman Sachs last month that they call I think I should take it this way.

That’s not what investors want to hear.

They don’t even want a sense that they want to get the sense that if Goldman Sachs called you and said here’s a 10 million dollar guarantee per year come to work tomorrow you would say no I’m not interested because I’ve got something that is so important.

It’s going to change the world and it’s can make me a lot more money than 10 million dollars a year.

Investors aren’t going to ask you to state it that way but they want to feel that now what they do need to know from you and hear from you is your own personal story.

Why of all the things you could spend your time on.

All the business opportunities.

Did you decide to do this if you have some new miraculous baldness cure.

Is it because you went bald when you were 12 and people were picking on you and taunting you as a kid.

You you’re emotionally scarred.

What’s the end.

It doesn’t have to be that dramatic but investors need to know what is your store.

Now you can say well there’s no time for that because I’ve got to go through all these financials and everything else and where we’re going to spend the money.

Yeah you do have to tell people what you want to spend the money on but you don’t have to go into every single little piece of goading and talking about how the app was created.

If you’ve got more than two minutes even with two minutes spend some time telling people why you got into this why do you care about this.

What motivated you to spend so much of your time energy effort and probably some of your own money to get this thing going.

That needs to come through if you don’t have that then you just look like some McKinsey consultant or Accenture consultant going through PowerPoint.

That’s not going to get the checkbook out from the investors.

So focus right now this is your homework.

I want one story that involves a real conversation you had with somebody else about a real problem how you felt about it and why that’s relevant to getting you into this business.

I want you to write it down now and I want you to get ready to present it in a moment.