Investment Pitch Core Messages

All of the books on how to give a financial presentation say pretty much the same thing.

And yet people routinely disregard these pointers when you’re giving a financial pitch whether it’s for two minutes 20 minutes or if you’re told you have an hour.

You still have to quickly tell people exactly what it is you do.

Tell them precisely how you are going to make money.

Let them know what problem you’re solving.

What is the market place for this product you’ve created this service you’ve created and why do you care about this.

Why are you devoting so much of your life to this project.

Why do you really care about it and who else have you brought on to be a part of this team.

Finally what are you to do with the money.

There are a bunch of big parties.

These are basic fundamental questions that you need to answer in your presentation and hey you didn’t need to come into this course to find that out.

But I routinely see entrepreneurs violating this.

Instead they want to dive right in to explain all the nuts and bolts of this process of how they’ve created this nifty thingamajig.

They want to go into all the details of this product and yet over on the sideline I see it all the time because I’ve been a judge of investor presentations and I’ve dealt with many many investors and it’s always the same thing they’re kind of on the side scratching their heads.

I don’t know what in the hell this person does to make money for their business.

I don’t really know what this business is.

So the first thing you’ve got to do very quickly when you’re giving a presentation is you’ve got to explain in simple terms and focused terms what is your business.

How do you even if you’re not making money for the next three years.

How would you make money if the investor listening to you doesn’t understand that they’re not going to care about all the design elements of the product.

They’re not going to care if you have 10 or 20 or 50 patents.

Patents don’t mean anything if they don’t understand what your business is and why people would ever pay money for your product or your service or why you would attract so many billions of eyeballs that your product could then be monetized through advertising or being sold to someone else.

People have to understand that.

So sometimes the challenge for entrepreneurs is stepping back for a minute.

You’re too close to this because you’ve been working on it every day for weeks months sometimes years and you’ve got to really step back and look at it with a fresh set of eyes.

So that’s what you got to do right now.

This is your homework.

I want you to answer these questions.

What is your business.

How do you or will you make money.

What problem are you solving.

What is the market place for your business.

Why do you really care about this.

If it’s just oh this is the Groupon of library books and I want to latch onto some trend.

People are sick of that.

They’re tired of that.

Who else is on your team.

Who else is so excited about this that they’ve become already initial excited customers and partners.

Think of those questions.

Write your answers down right now.