Stress What Is Important to YOU

Did I forget someone in this whole messaging process.

That’s right.

You.

We forgot you.

Let’s not forget you.

It’s critically important that you come up with messages that make you look good that help your business your organization your mission your cause your campaign.

You’re doing this interview to get something out of it might not be for selfish reasons you may be a government official you’re trying to make the world a better place.

But there’s something that you could communicate that helps you advance whatever it is you’re trying to do.

You need to brainstorm on all of those things.

The problem many people have when they go into an interview is they just get into a completely reactive mode to the reporter and they think their only task is answering questions with the facts just the facts ma’am.

No that is not your objective.

Your goal is to get the messages you care about the most in the final story the quotes you will you can’t do that if you haven’t isolated and defined what messages help you benefit you make you look good.

So that’s what I want you to do now.

Brainstorm.

Type up.

Whoever you want to do it every message on this topic that you have chosen that makes you look good doesn’t mean it’s going to make the final cut.

Because we can look at the message later and say reporters are going to find that self-serving or boring or tell us to buy an ad or the public doesn’t care about it.

But for right now I want you to write down every single message that you possibly can and let’s get them all in one place.