Financial Presentation Stories

Here’s the simple truth.

Great Financial presenters tell a story behind the most significant numbers in their presentation every time.

Bad financial presenters never tell stories because there’s no time because I got to go through all the numbers and all the data and there’s not enough time and said Gentlemen of time I’ll just talk about not enough time and I’ll go through all the data quickly so you get to decide right now.

Do you want to be a great financial presenter or do you want to be mediocre like everybody else.

If you want to be great you’ve got to tell the story behind the numbers.

I don’t mean some gut wrenching emotional story.

I mean a sad story.

I just mean what’s actually happening with this number.

Something went way up.

Revenues went way up.

We went way down.

What is it.

If you had a temporary blip last January because it was the coldest January in 50 years and it was a one time thing and it really doesn’t signify any long term poor health of your company.

Ask people who remembers last January.

I know I was shoveling the snow every single day for 30 days.

Guess what.

We talked to our stores all over the country and they said the same thing.

Our customers can’t get here.

They’re hunkered down in their home.

Just tell them sorry.

That will put a spotlight on white numbers may have gone down briefly and Yet overall the strength of your company is in good shape.

So I’m going to give you more tips on how to tell stories.

You may think that it’s not necessary for a financial presentation especially a serious financial presentation.

It’s no time for frivolous stories.

It’s no time to try to be a stand up comedian but it is time to tell the story behind the numbers.

If you actually want people to get a better understanding of the numbers into remember the numbers so start thinking of that story.