Sales Presentation Goals

So what is your actual goal in giving this sales presentation.

I know it sounds like a simplistic question but you need to step back for a minute and ask yourself before you start giving the speech before you even start preparing for the speech because all too often people so I’ve got a sales presentation and they just dive right into the big stack of slides that corporate has sent them or they dust off the business plan.

You need to really step back and ask yourself what is the goal.

Is your goal to get an order today.

Is it to get a contract through one hurdle and it could be another twelve hurdles and other twelve months before.

Is it to simply build a relationship with them so that two years from now they want to purchase from you.

Ask yourself exactly what is the goal of this presentation.

I need you to write it down and once I know it sounds simplistic but if you don’t have your goal in mind you’re not going to know how to get there write it down in one sentence what the goal is of a very very particular sales presentation and we’re going to be practicing with this one throughout the entire course.

So make sure it’s something you can relate to and are going to be using in real life.