2بخش

We’re there?

Hey, Chris.

• Hey, Andy. - How are you doin’?

Terrible.

You guys caught up now?

Excuse me for saying hello to my friend who thinks you’re a dick.

I don’t think you’re a… We’re there?

No. It’s got a one-in-six chance of working.

God damn it.

We’re not a pit crew at Daytona.

This can’t be fixed in seconds.

You didn’t have seconds, you had three weeks.

The universe was created in a third of that time.

Well, someday you’ll have to tell us how you did it.

Here’s what I’m gonna do.

I’m gonna announce the names of everyone who designed the launch demo.

I’m gonna introduce everyone and ask them to stand up.

The bag was designed by Susan Kare.

The Macintosh font that’s scrolling across the screen was designed by Steve Capps.

The starry night and skywriting was Bruce Horn.

MacPaint, MacWrite, Alice Down to the calculator.

And then I’m gonna say, the voice demo that didn’t work

was designed by Andy Hertzfeld.

Steve. Five in six is your chance of surviving the first round of Russian roulette,

and you’ve reversed those odds.

So unless you wanna be disgraced in front of your friends, family, colleagues, stockholders, and the press, I wouldn’t stand here arguing.

I’d go try and get some more bullets out of the gun.

Do it, Andy!

Stop. You.

What size shirt do you wear? Me?

Does anyone know what size shirt he wears?

Does anyone know what size shirt I wear?

Does anyone know where the closest psychiatrist is?

The disk fits in your pocket.

I need a shirt with a breast pocket, I can take it out onstage.

• A shirt? - The disk!

I need a white shirt in my size with a breast pocket.

Yes. Which one of the no stores that are open at 8:45

do you want me to have someone run to and return from in 15 minutes?

Go out in the lobby, find someone my size who’s wearing a white shirt,

tell them I’ll trade them for a free computer,

and they get to keep my shirt.

Does it have to be a white shirt? Is blue okay?

• No. The Mac is beige, I’m beige,

the disk is blue, the shirt has to be white.

Andy?

Hello, I’m Macintosh.

Bring me the head of Andy Hertzfeld.

I tried to get it to say, “Hello,” but it’s shy.

Yeah.

So that’s it?

That’s it.

I don’t get it.

I know.

What are people going to do with it?

Lisa, how old are you now?

You know how old she is. How old are you, Lisa?

Five.

Come sit here for a minute.

Do you know what this is?

It’s a computer.

Can I borrow your hand for a second?

Point that arrow and click.

You don’t have to, but if you want, you can play with it.

Nothing you can do will break it, so just do whatever you want with it.

What are you doing?

I’m paying you exactly what the court ordered me to pay you.

$385 a month.

I’m not the one who decided on that amount.

And I’m asking you how you feel.

If you feel all right.

If it feels all right to you that your daughter…

She’s not my.

That your daughter and her mother are on welfare

while you’re worth $441 million for making that.

I’m proud to say Apple donates computers to underfunded schools,

and we’ll be doing more of the same with the Mac…

What?

Apple donates millions of dollars’ worth of computers to schools.

What does that have to do with…

Imagine an underprivileged kid that has their favorite teacher with them 24 hours.

We’re minutes away from being able to do that.

In your head, was that an answer to my question?

Tell me the question again.

I wasn’t the one who sued you for child support.

No, let… San Mateo County sued you.

No, let me explain what happened, because I have plenty of time right now.

• Excuse me. - You have a visitor.

Just wanted to say good luck! Hey, Chrisann.

Hello, Woz.

Hang on.

Just wanted to say good luck.

Thanks. You, too.

• It’s a big morning. - Yeah.

You should see this crowd out there.

This crowd, it’s like, um…

I can’t really wait for you to come up with a metaphor, man.

Yeah. So, uh, listen, I want to ask you a favor. Yeah?

Can you acknowledge the Apple II team in your remarks?

I cannot.

Just an acknowledgment. Have them stand up.

We’re launching the Mac.

It’d be a morale booster, just a mention so they could get a round of applause.

• Woz… - Just a mention.

Can we stick a pin in this for a minute?

• Sure, yep. - Thank you.

Just talking about an acknowledgment for the team.

I’ve got Chrisann in there. I’ll see you in just a second.

Yep.

That.

What?

You asked me what people are gonna do with it.

They’re gonna do that.

One of the engineers.

Thank you.

Do you like it?

I’m sorry?

It’s an abstract.

You used MacPaint.

Push that key and the “S” at the same time.

Now type your name.

Do you know which box says “Save”?

Right. Go ahead and click on it.

I’ll put some money in your account.

And buy you a new house, someplace near a decent school.

Thank you.

Woz wants a minute.

And Sculley’s asking for you.

We’re done?

Could you teach me more things?

On the computer?

Lisa, wait for me in the hall, please.

You can put your coat on in the hall.

Bye, Lisa.

Bye.

Lisa, in the hall. Now.

I just wanna know, when you say

you’re gonna put money in my account,

how much we’re talking about.

It’s a school day She needs to be in school.

I’m gonna give you whatever you need.

Woz wants me to acknowledge the Apple II team.

You must be able to see that she looks like you.

I don’t want to insult Woz.

I just think it’s backward-looking at exactly the wrong moment.

I know you heard what I said.

I heard what you said, Joanna.

It’s just, we’re about to do this thing.

At 9:41, the planet’s gonna shift on its axis, nigh and forever.

Two most significant events of the 20th century.

The Allies win the War, and this.

This.

So maybe right now isn’t the very best time to scold me

for not being a better father to a kid who’s not my kid.

The test said I… I don’t care what the test said.

I don’t care about 94.1%, or the insane algorithm you used to get to 28% of American men.

I’m buying her a new house I’m giving her money.

There’s a small girl who believes you’re her father.

That’s all. That’s all the math there is.

She believes it. What are you gonna do about that?

God sent his only son on a suicide mission,

but we like him anyway because he made trees.

We’re gonna sell a million units in the first 90 days,

20,000 a month after that.

So maybe you could give me a break, Ms. Hoffman?

Woz.

Hey.

There’s nothing in that vending machine that won’t kill you.

Just browsing.

Let’s take a walk.

Can I tell you something?

Yeah. After the meeting in Maui, the Apple II team was upset and angry and down, and do you know why?

Because the Apple II wasn’t mentioned even once?

The Apple II wasn’t mentioned…

Yes, that’s it. You have it, yes.

That wasn’t an oversight.

They know that. They know it wasn’t.

Look, I don’t wanna make a big deal out of this…

That’s entirely within your power.

The Apple II is…

The Apple II is what was, my friend.

The Apple II is what pays the bills around here and has for seven years.

And if you embarrass these people,

you are going to see a brain drain at this company, my brother.

Markkula took you off the Lisa,

not them and not me, so don’t blame…

Markkula took me off the Lisa because of his strong religious objection to making it good.

Now, I gave you everything you wanted on the Apple II.

You don’t ask for a lot? There wasn’t a single fight you lost.

Do you concede the slots are the reason for the success of the Apple II?

We can’t possibly still be talking about the slots.

I have a point.

It’s been seven years The eight slots on the Apple II You’re still doing it, you’re talking about the slots.

There’s something wrong with you This argument started in the garage.

What are you talking about? Why would you only want two slots?

A printer and a modem.

With eight slots, you…

This is a huge deal that we were able to add eight slots.

I appreciate the engineering, but it’s not what we’re doing.

• And thank God I won that argument. - Woz.

…because the open system is what people love about the machine,

and it’s why it sold and still sells.

An open system. We’re not doing an open system.

Of course we are.

That’s what people want, and the breakthrough on the Apple II…

People don’t know what they want until you show it to them.

Serious users want to customize,

they wanna modify, they wanna jack it up.

They want hardware engineers like me to expand its capabilities, okay?

Keyboards for music, better sound board,

better display boards, improved memory cards.

And it’s why there are 3,000 people here right now.

The slots are what allowed the Apple II to run, for just one example, VisiCalc, which, from my guess,

single-handedly sold between 200,000 and 300,000 machines.

They want slots.

They don’t get a vote.

When Dylan wrote Shelter from the Storm, he didn’t ask people to contribute to the lyrics.

Plays don’t stop so the playwright can ask the audience what scene they’d like to see next.

Painters… We’re on the verge of a tectonic… Hobbyists are Hobbyists?

A printer and a modem, two slots.

The Apple II team has my affection,

but I’m not loving up a 7-year-old product at the Mac launch.

Computers aren’t paintings.

Fuck you.

I’m gonna say “fuck you” every time you say that

until you either die or stop.

• Steve… - Try it.

• Steve. - Say it.

Computers aren’t paintings. Fuck you.

Yes, they are, and what I want is a closed system.

End-to-end control Completely incompatible with anything.

Computers aren’t supposed to have human flaws.

I’m not going to build this one with yours.

Steve!

Hey.

Today is about the Macintosh And the Mac is mine.

I give you that.

• Thank you. - I give you that.

Just publicly acknowledge the Apple II team

because it’s the right thing to do.

We’ll know soon enough if you are Leonardo da Vinci or just think you are,

but in the meantime, it would be great…

In the meantime, the Apple II is done.

Seven years. It was a great run.

You should go out in the house and take your seat.

The Mac is Jef Raskin’s.

Say it for me.

• Computers aren’t… - Fuck you.

All right.

• We’re there? - I need more time.

You can’t have it.

• Twenty minutes. - It’s 8:58.

We can start late.

Hear me. We’re a computer company. We can’t start late.

• Then I have another idea. - What?

It’s deceptive and borderline unethical.

I’m listening. It’ll run on the 512.

• You tested it? - Yeah.

Wait.

You’re gonna demo a 128 computer on a 512?

Nobody’s gonna know.

And you think that’s “borderline” unethical?

Name my other choices, please.

Please, you have to tell me why it’s so important for it to say “Hello.”

Hollywood, they made computers scary things.

See how this reminds you of a friendly face?

That the disk slot is a goofy grin?

It’s warm and it’s playful, and it needs to say “Hello.”

It needs to say “Hello” because it can.

We’re not committing fraud.

The 512 is gonna ship in under a year.

Will you absolve me of your Eastern European disapproval?

The computer in 2001 said “Hello” all the time, and it still scared the shit out of me.

Absolve me.

Just for this.

And just for now.

Ladies and gentlemen, please welcome founding board member, Mike Markkula.

All right. Okay.

Go make a dent in the universe, Steven.

See you in a couple of hours.

And I’m going to take us through the formal part of the meeting.

The legal part, if you will.

Thank merciful God The cavalry’s shown up.

Because I hear you’ve been worse than usual this morning.

I didn’t think that was possible,

so I’ve been dispatched as the “Steve Whisperer.”

This is a ‘55 Margaux.

It’s 9:00 in the morning.

This is a ‘55 Margaux.

Is it my imagination, or have you started to dress like me?

It was a bad idea to have Markkula open with quarterly reports.

Instead we should have just dropped water on the audience.

Just big 10,000-gallon tanks of cold water, dropped from the ceiling.

Save Mike some money on index cards.

Oh, just relax.

Why?

I don’t know. No one’s ever asked me that question.

There you go.

You’re the only one who sees the world the same way I do.

No one sees the world the same way you do.

I’m like Julius Caesar, John.

I’m surrounded by enemies.

No, you’re not.

The board…

Oh, “The board.” The board’s behind you.

Only because you see to it they are.

Oh, I think it’s a good board,

but if you want me to push them out one by one,

we can talk about that.

I want you to push them out all at once through a window, if it’s the nearest exit.

The look on their faces when we showed them the spot.

I couldn’t see their faces, because they were banging their heads on the table.

Yesterday, the day after it airs once,

the publisher of Adweek calls it the best commercial of all time.

Of all time!

And it is.

And if anyone does one better, it’s gonna be Chiat/Day, who the board wanted to replace, and it’s gonna be Lee Clow, who the board thought was out of his mind.

Ladies and gentlemen, 1984.

We have created, for the first time in all history, a garden of pure ideology

where each worker may bloom secure from the pests of any contradictory true thoughts.

Our unification of thoughts is more powerful a weapon than any fleet or army on Earth.

We are one people…

Did we use skinheads as extras?

A couple of people have told me that.

Yeah.

We paid skinheads? I’ve got skinheads on my payroll?

They had a look you wanted.

• The skinheads? - Yeah.

Okay, let’s keep that to ourselves.

We shall prevail!

On January 24th, Apple Computer will introduce Macintosh.

Who else knows? Who else knows what?

That we paid terrorists to be in our TV commercial.

John.

They were wrong about the ad, but they’re a good board. Good people.

Their only problem Their problem is that they’re people.

People.

The very nature of people is something to be overcome.

When I was running Pepsi, we had a lot of success focusing on 18-to 55-year-olds who weren’t members of violent hate groups.

I get it. You’re not surrounded by enemies.

We’re almost there.

I’m back and forth on the Dylan.

I might quote a different verse.

What are the choices?

“For the loser now will be later to win,” which is what we have.

Or?

“Come mothers and fathers throughout the land,

“and don’t criticize what you can’t understand.

“Your sons and your daughters…”

“…are beyond your command.”

I just lost a hundred bucks to Andy Hertzfeld.

He said you’d change it to that verse.

We got 45 seconds. I want to use it to ask you a question.

Why do people who are adopted feel like they were rejected instead of selected?

That came out of nowhere.

“Your sons and your daughters are beyond your command.

“Your old road is rapidly aging.”

So go fuck yourself, because my name is Steve Jobs,

and “the times they are a-changing.”

I don’t feel rejected.

• You’re sure? - Very sure.

Because it’s not like the baby is born and the parents look and say,

“Nah, we’re not interested in this one.”

On the other hand, someone did choose you.

It’s having no control.

You find out you were out of the loop when the most crucial events in your life were set in motion.

As long as you have control.

I don’t understand people who give it up.

What inspired Hertzfeld to make that bet?

He was warning me that being your father figure could be dangerous.

Keep your 100 bucks.

I’m sticking with the first verse.

Good.

What the hell does he mean? Nothing.

I’m proud of you.

Thank you, boss.

It’s my pleasure to introduce my friend and the CEO of Apple,

John Sculley.

• John? - Yeah?

Lisa made a painting on the Mac.

The Macintosh, Apple’s near-mythological home computer,

has gotten off to a rocky start in its battle with industry titan IBM.

With sales originally projected to be 1,000,000 in the first quarter,

Apple has sold only 35,000 of the user-friendly machines.

The insistence by Steve Jobs that it’d have what’s called end-to-end control,

which is a way of saying that it’s not compatible with most outside hardware or software

is the Shakespearean flaw in a machine that had potential.

Apple Computers closed two of its factories today in the wake of disappointing sales.

Do you know how many Macs were sold last month?

500.

In a move that surprised some, but not all, on Wall Street,

the board of directors of Apple Computers

voted today to fire its co-founder, Steve Jobs.

Did he jump, or was he pushed?

His ex-boss, Apple CEO John Sculley, refused to comment.

However, in an exclusive interview,

Steve Wozniak has slammed the integrity of his old friend Steve Jobs.

He calls Jobs “an insulting and hurtful guy.”

Jobs is hitting back with a new company and a new computer.

Apple has a new competitor.

Steve Jobs’ Black Cube is aimed at the education market.

Few people have the ability to make the world wait,

but that is just what Jobs is doing with his new company, NeXT.