Your Exciting Video Newsletters Will Outshine Text Newsletters

Whether you’re a one person company or a multi-billion dollar corporation you probably have one or more newsletters coming out of your organization.

News letters actual letters most newsletters are filled with letters actual text.

Well why is that.

It’s because traditionally there was a lot cheaper to write than it was to make video or make quality audio.

I understand traditionally why that was the case.

But again today we’re all surrounded by video cameras every cell phone laptop computer.

So it’s not necessarily easier or cheaper to send out newsletters in a text format than it is video.

Now I’ve talked about a lot of different styles of video ways you can use video at this point we’re going to morph some of them together because they’ll be multiple purposes for them and you can cross pollinate you can you can use any one video for multiple purposes.

So your YouTube videos your frequently asked questions videos you can put those in your newsletter.

I’ve had a newsletter for more than 17 years as of production day today and for many years it was just text and then it was a combination of video and text.

Now it’s all video.

Now I do that because my business is about how to speak how to speak to the media how to give speeches.

Your business probably isn’t that niche but still what would be wrong with say one item from your newsletter each week or each month being in video it could be a personal message from you to clients or customers it breaks things up and gets people away from just thinking you know here’s another ho hum newsletter with a bunch of tax or a pretty graphic.

Somebody bought off of a Web site somewhere when it’s you speaking they know you put thought into it.

So I would suggest that you think about how to create a newsletter output a few samples of mind in the next lesson as well so you can look at it.