Your Client Video Testimonials Will Prove Your Credibility Beyond a Doubt

Those of you of a certain age may remember at all New Yorker cartoon where there’s a dog typing away at a computer.

And the headline or the thought bubble is on the internet nobody knows you’re a dog.

On the one hand that’s funny and was true at a certain point but now I can work against you if client prospects come to check you out and all they see are text testimonials text letters of reference from past clients.

They don’t really know who wrote that or said that you could have made that up yourself.

Anybody can just make up anything on the Internet.

It’s far more powerful to have a testimonial video of your clients.

It comes across as so much more authentic.

Now couple of tips on videos you don’t want people saying something generic.

Oh T.J.

Walker is the greatest trainer ever he’s wonderful.

Completely worthless as a testimonial as much as it might make me feel good to hear it’s worthless.

The real value of a testimonial is when a client or a customer talks about how they specifically benefited from your product or service and how they think other people would benefit too.

So keep that in mind when you’re asking people.

The easiest way to get client testimonials is just pull out your cell phone after they’ve said something nice.

This way you’re not lobbying them and begging them and pleading them and bribing them and doing anything coercive.

Just very simple.

You’ve finished working with a client or a customer and you’re in person it’s obviously much easier when you’re in person they say something nice just say hey I really appreciate you saying that I think other people who don’t know me might find that valuable too.

Do you mind if I just make a quick recording of it.

Most people will say yes.

Now they might be initially nervous and just say hey let me just record one of you to like it will hit delete and then just pull your cell phone out and do it do it maybe two or three times that way you can pick there’s one they don’t like.

They can hit delete and now you’ve got something that’s really valuable.

It’s one thing if I tell you how great I am but when they’re other people third parties or other organizations other businesses you’ve heard of saying why I’m great.

It’s simply more believable.

Don’t worry about having perfect lighting and perfect setting and makeup and all that.

In fact it’s even more credible if it seems like it is just kind of grabbed on the street or at a hotel or a place of business.

Don’t worry about the production values.

Get the testimonial video.

I’ll show you some of mine in the next loop.