The Crisis Communications Secret Weapon

Related to the last issue of using video for public relations there’s a sub niche of that where I think your own simple talking head video can be incredibly helpful and that is during crisis times for crisis communications.

If you are a manager and there is some kind of an explosion or a fire it’s your power plant and all of a sudden everyone wants to know Are we safe.

Should we evacuate and you’re getting all kinds of media calls everywhere.

It’s quite often much smarter to just do a simple two three maybe even five minute video you can put it out to the whole world now all the local TV stations can take it print organizations text organizations the radio people can pull the audio from it you’ll still do other interviews but you’re showing people in time of a crisis you’re not ducking for cover.

You’re not hiding you’re not hiding behind lawyers and press releases.

The CEO whoever the highest ranking official is in the organization is putting his or her face forward answering in the video the most obvious questions before they’re even asked showing transparency.

That goes a long way to making the community regulators other interest groups your clients customers the community feel better about you during a time of crisis.

It’s an underused technique but it’s incredibly helpful.

Incredibly powerful and will go a long way to help preserve and protect your reputation during a time of crisis.