Your Proposals will Stand Head and Shoulders Above Your Competitors

As I mentioned at the beginning one huge huge benefit of getting comfortable doing simple talking head video is you can give your proposals in that format.

Now I’m not saying you can’t also have a text version or a PDF to accompany it but when someone sees you mentioning them by name and they live in another city or another country it just makes them feel a lot more confidence in you when they can see you talking to them.

I’ll tell you how I do that in just a moment but time out before we even get there.

None of this would be possible if it weren’t for one personality trait that I have that makes me special that makes me good at this.

Are you ready for that the trait is I’m lazy I’m probably lazier than you are.

Why is that an advantage.

It’s because I have never learned how to edit video oh what’s impossible T.J.

You can’t possibly do

a video these days without doing ten cuts every two seconds.

Well no you don’t.

Some people do and they can be successful and if you’re 17 years old and you have a lot of time on your hands or if you’re Apple and you’ve got billions of dollars for production go ahead.

Be my guest.

But for most people in most organizations even large organizations if you’re not in the communications media arm there simply isn’t that much time energy effort and money.

If you shoot a whole bunch of raw footage and then you start trying to code everything you’ve shot and labeling it and turning it into a TV commercial I’ve seen it where six months go by a year will go by and the project becomes overwhelming and it never happened.

So again my great strength is I’m too lazy to learn how to edit.

Because of that I do everything really really quickly easily cheaply so here’s the value of the video proposal a prospect calls me up.

Let’s say a major corporation could be based in the US could be based in Malaysia.

They call up say T.J.

We’re just looking for a proposal for media training can you send us a standard proposal and I’ll say Sure I’m happy to but I need to know a little more about you so I’ll ask them questions about how many executives they have are they giving speeches or are they speaking to television interviews.

How many days are they looking for.

What do they really want to accomplish.

And then as soon as the call ends I walk into my little studio here which is really just a closet.

I turn on a button the lights pop on and I just talk as if I were talking to that one prospect and I’ll say OK.

Sanjay thanks so much for calling me I understand you and your colleagues at X Y Z Corp are interested in getting media training because you really want to come across companies.

So we have their name throughout our personalize it.

A lot of what I say is somewhat boilerplate but I make everything sound completely fresh original to them and I am making it fresh and new for them.

It’s not some button where an old video of me shows up.

It’s actually me talking to the prospect by name their company where they are referencing it and I’m doing this.

So when that person has to get buy in from other decision makers the CEO the CEO can say well you know somebody that’s out three proposals you got and the other two proposals are text and my liaison can now say oh well there’s this one guy T.J.

Walker who really seems a cut above.

He went to the trouble of creating a video for us.

You should watch that first.

I know that’s how I often get hired.

That’s how I distinguish myself.

And again this isn’t time consuming.

I want to stress I’m actually saving time.

I’m not writing up a big long proposal.

I’m simply talking sometimes for three minutes it could be for 10 minutes but when I’m done I simply hit stop stop recording I label the video and I email it to the prospect and they love it.

They don’t hire me 100 percent of the time but it’s a huge leg up and I’ve had many many clients tell me that’s why they hired me and this works especially well if it is a prospect from another city another country another continent and they can’t meet with you in person and there’s no personal connection especially if you’re not a part of some wildly famous big well-known brand where all the credibility is already there.

So I’m urging you to go through a lot of different ways of using video production and simple talking head video for marketing purposes and business purposes.

But in my mind this is the absolute best example of how to do it in part because it’s so simple it saves time and nobody else is doing it yet.

You might as well be first in your industry.