Nobody Cares About You, and That's OK

Let me ask you when you signed onto this course and you watched the first video and you’re sitting there watching me talk.

Were you thinking pile.

Boy I sure hope T.J.

is having a good day.

I hope he’s comfortable I hope the studio isn’t too hot.

I hope T.J.

is having a great day and this is a great experience for him.

I hope he’s making a lot of money from this.

Is that what you were thinking.

I seriously doubt it.

Chances are when you watch this you’re like most people you’re looking at it through the prism of am I going to get something out of this.

Is this going to be valuable to me.

Am I going to somehow improve.

You’re looking at it through the lens of how this will help you.

Great communicators know that.

That’s why when I started this course I didn’t start off in the promo video saying thank you for joining me today.

Before we start let me tell you about how great I am.

I’m president of media training worldwide.

I’ve done this for 30 years and I have all these bestselling books and I have.

I didn’t do that.

Why not because I thought it would be boring to you that I didn’t talk about myself at all.

Right at the beginning in the video when I talk about I talked about you said imagine if you could go into every communication situation knowing that you look comfortable confident relaxed that you get the message you want Kimmy and I talked about you because I’m trying to hook you in.

I’m trying to get your attention.

Only then should you even care about anything to do with me.

So that’s what I recommend.

And not just with big speeches or PowerPoint presentations but anytime you’re talking to someone it’s much more powerful to talk about the other person their needs first.

Now I have not been single for a long time but I certainly remember single days and single friends saying oh my gosh the date was horrible.

All that person did was talk about himself for the first half an hour how great or wonderful he was or she was.

He likes that they don’t like dating.

They don’t like it in their professional life.

They don’t like it with colleagues.

So if you want to be a great communicator the first thing you’ve got to figure out is she cares about you.

Now I don’t mean to sound like we’re all misanthrope and there’s no society or anything but what I do mean is when you’re communicating realize people are looking at this.

Listening to you from the standpoint of how does it affect them.

Yes your closest loved ones your spouse’s your your closest family and friends care about you.

But in so many aspects in life when we’re communicating to a sales clerk to a prospect a client a customer or a patient they care about themselves and about how we can help them.

So if you want to be a strong communicator you have to look at it through the lens of what’s going to help them.

Only after you’ve made the case that you can really help them talk about yourself.

I’ll be talking about myself a little deeper into the course.

But even now I don’t want to bore you yet because I’m not convinced you care enough about me yet.

But as we go on this journey together I will.

We’ve been a little more and that’s a lot more effective than giving you my whole bio the first the first lecture like it’s the first day at community college.

It’s just not effective.