See It, Taste It, Touch It, Feel It, Be It - Selling with Your Story

So what’s the single biggest difference between great communicators and the average ones and the bad ones.

It’s not being better looking or a stronger voice or more commanding eye contact or gestures.

It’s not being smarter or better educated.

It really comes down to one thing great communicators consistently illustrate every message point with a story.

Bad communicators just say Oh there’s no time for stories.

I got all this data to go through I got all these messages all these faxed overwhelm people with and they end up doing a data dump let’s face it at some point in your life you’ve probably had a Monday morning staff meeting and you’re just afraid to ask that one person what’s happened in the last week because they’ll just start talking for 15 minutes fact after fact after fact.

It’s overwhelming and it’s disconnected fundamentally human beings process information through stories we are hard wired through this for really grabbing on to stories and visualizing them.

What is a story.

It’s just you retelling a conversation you had with one person in a particular place about a real problem how you felt and how it was resolved.

It’s not that difficult.

Everybody tells stories in certain circumstances of you or with your best friend and you’re almost in a car crash on the way to the meeting you’re going to tell that story to your friend and it’s going to be easy because you’re just going to relive it in your own brain.

So we all tell stories all the time.

The issue is if you’re communicating something and it seems more formal it’s business or it’s professional or it’s corporate.

Then we tell ourselves that oh I can’t tell stories now I have to be serious wrong.

Great communicators consistently use stories whether they’re telling something to one friend about what restaurant they want to go to or they are trying to convince an entire country to elect them.

They use stories to make their ideas memorable.

It is the single biggest difference.

So I have a huge huge section in this course on stories.

So all your questions will be answered and there are examples and I give tons and tons and tons of my own stories on key communication points to help you remember.

So take a look at that for right now.

I want you to think about you know what you’re trying to get your audience to do.

You’ve isolated your top three messages now I want you to pick just one story that makes one of your messages more understandable.

So think about a time when you’ve had a real conversation with a real person that relates to one of the messages you’re trying to convey.

And if you’ve never had a single conversation with a single person about that message maybe it’s not that important or interesting to begin with so that’s your homework.

You know it’s a record anything you write it down just in your own mind.

The thinking about the story you want to tell to make that message come alive.