Writing continues to be one of the most important skills in a business environment to communicate, to sell, to market, to propose, to explain, and to report. In all of these capacities, the quality of my writing had significant impact on my ability to affect change, to implement programs, and to demonstrate my knowledge and competence. I have learned that the quality of my writing is an essential component of my ability to motivate a group of people to influence, to win contracts, and resolve conflicts.
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Hello, and welcome to High Impact Business Writing. My name is Sue Robbins, I’m your instructor for this course. Writing continues to be one of the most important skills in a business environment to communicate, to sell, to market, to propose, to explain, and to report. Our means of delivering written communication, however, has changed considerably with the advent of computers and smartphones. Many of the more experienced members of our current workforce were in the early days of their careers when few, if any people had these electronic tools. Now it is just assumed that every professional has access to a computer and a smartphone. Also, writing for business has changed with the many forms of social media and the increase in the use of video based communication. Today we find that the rules of grammar and syntax have been completely re-written for social media interactions. As a result, it’s far too easy to use incorrect syntax, grammar, and language when writing formal business documents. Written documents are still the primary means of formal communication, whether they are delivered electronically or on paper. Your ability to express yourself and communicate important information in a written document is a very important element of your professional portfolio. And most certainly, you will be judged on the quality of the written documents you create. Therefore, being an effective writer is critical to career success. My background is rather diverse. I spent many years in the life science industry in sales and marketing, several years in the trade show marketing industry, and several years in K-12 education. Now I am the founder and president of Ascend Training Solutions, a company dedicated to the development and delivery of high impact employee training programs. I also serve as an elected member of my local school district board of education. In all of these capacities, the quality of my writing had significant impact on my ability to affect change, to implement programs, and to demonstrate my knowledge and competence. I have learned that the quality of my writing is an essential component of my ability to motivate a group of people to influence, to win contracts, and resolve conflicts. It’s clear to me that in spite of the exponential growth in the use of video for communication, the written word is still an important and influential tool. In this course we will address many aspects of business writing, from the planning and the strategy, to the mechanics and considerations for different types of documents. There are four modules to this course. Each module contains several lectures and a quiz. There is a final test at the end to assist you in assessing your learning. Note that I use the word document quite frequently. When I use the word document, I’m referring to both electronic and paper documents, including emails. Please be aware that this course, its content, and recommendations are based on American business English, American expectations and best practices. Some of the best practices might be different in other countries. Welcome to the course, and let’s get started.
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